PPC Shots
Sign in with Google, connect Google Ads and run any shot on your own accounts. Every subscription includes every shot.
Bid strategies
See every campaign's bid strategy and portfolio across your accounts.
Only reads your Google Ads account. It never changes anything.
See what it doesSettings audit
Check one account's and its campaigns' settings, grouped by setting.
Only reads your Google Ads account. It never changes anything.
See what it doesNegative keyword conflicts
Find negative keywords that block something one account is trying to show.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesAccount breakdowns
See one account's spend split by match type, brand, campaign type, channel, device, hour and day.
Only reads your Google Ads account. It never changes anything.
See what it doesQuality score
See how one account's spend splits across Quality Scores, week by week and by campaign.
Only reads your Google Ads account. It never changes anything.
See what it doesAd copy n-grams
Split one account's ad copy into 1 to 4 word n-grams and see how each performs.
Only reads your Google Ads account. It never changes anything.
See what it doesProduct n-grams
Split one account's product titles, brands and types into 1 to 4 word n-grams and see how each performs.
Only reads your Google Ads account. It never changes anything.
See what it doesSearch term tamer
Reads search terms, with AI analysis of the ones you check. Adds only the negatives you pick.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesChange history
See who changed what in one account over the last 30 days, and how performance moved around each change.
Only reads your Google Ads account. It never changes anything.
See what it doesBroken link checker
Check the links in your ads, keywords, sitelinks and landing pages for broken pages and redirects, highest spend first.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesAd copy checker
Check the text of ads, sitelinks, callouts and promotions: dates that have passed, past years, ended offers and occasions out of season.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesSearch term coverage
See how much of one account's traffic shows as search terms, and how close those terms are to its keywords and products, by campaign and ad group.
Only reads your Google Ads account. It never changes anything.
See what it doesPage speed
Test the speed of the pages your ads send people to with Google's PageSpeed Insights, highest spend first.
Only reads your Google Ads account. It never changes anything.
See what it doesKeyword suggestions
Lists search terms that aren't keywords yet. Add any of them as keywords, in their current ad group or in a new one.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesAd comparison
Compares the responsive search ads in each ad group, and their headlines and descriptions, with chance figures.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesBids
One account's bid strategies and manual CPC bids in one place, with the spend and impression share behind them.
Makes only the changes you select from its results. Nothing changes in your Google Ads account until you confirm.
See what it doesComing soon
How Shabba is different
| Most tools | Shabba |
|---|---|
| An always-on platform you sign into every day | You open it when you have a job, then leave |
| Watches your accounts and sends you a feed of alerts | Does one job and does it thoroughly |
| You pay per month, by account or spend, whether you use it or not | You pick how many credits you need each month, on every account and every shot |
| One big product that does a bit of everything | Many small shots, each built to do one thing well |
| You set it up, then live inside it | No setup: pick a shot, run it, get the result |